26 February 2022 - Zurich Oerlikon, CS Tower
Janis Heibel, Gioele Fiori, and Dino Giuliani meet to evaluate the potential of a business idea that could connect the world of NFTs with that of wine. After hours of discussion, the partners decide that the potential is significant and begin to structure the first possible concepts at both a strategic and operational level.
One idea was to integrate a lottery within an edition of a wine, so that some bottles of wine, even though identical in their physical components, would give the end consumer access to rarer and more prestigious NFTs. The consumer would only discover the rarity of their NFT after minting it.
This implementation has not yet been carried out as the philosophy is to keep the wine at the center and only increase the value of a bottle through the NFT, not replace it.
The scratch component that covers the mint code and therefore the physical design of the Subscryption label has already been practically conceived in a definitive manner at this first meeting.